Joico Color Balancing Purple Shampoo Liter

Tone those brassy blondes for an instant cooling and toning affect. Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.

FEATURES:
Instantly neutralizes unwanted yellow and warm tones in blonde hair.
Long-lasting results through 12 washes.
Boosts shine and smoothness.
Over 2X stronger hair*
Controls static.
Paraben-free.

*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.

VIOLET PIGMENTS
Directly attach to the hair and instantly neutralize unwanted yellow tones.

GREEN TEA EXTRACT AND UV
Absorbers Help fight fading and tonal change to keep color looking great.

SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

Limited Qty Sold Based on Availability. 33 oz.